"Man, his Space and the Environment" is the title of a sculpture contest organized by Corporación Moctezuma aimed at reinforcing the company’s role as a socially responsible enterprise. Although there are differences that exist between the various firms operating in the cement industry, the market very often does not see the specific characteristics and values of each company. End users seek brands that inspire trust being also aware of the efforts made by companies beyond the scope of their commercial activities such as in the environmental or social area.
And thus the idea of Concretarte came about. The sculpture contest involved current and potential customers such as architects, engineers and students. The purpose was to familiarize the public with Corporación Moctezuma’s commitment to social responsibility and to provide volunteer services to the community.
Using all manner of communication, including a website specifically created for the event, the contest was a great success. The 295 participants, who worked individually or as a group, entered 170 works of art into the contest. A judging panel composed of several art experts, including the plastic artist and art critic Tomás Gondi, and  company representatives, such as the Quality Control Manager Eduardo Hiriart, selected 10 finalists who were introduced to the public at an event during which the three finalists who received a monetary award were also announced. The winning project will be  created and displayed in a public space dedicated to art.