
The corporate contribution to sustainable development
On 19 May 2004, at the Industrial Union of Turin, Buzzi Unicem was held up as a model of excellence during the workshop, "Report on Sustainability: Tool of Corporate Management and Communication". Buzzi published the "Sustainability Report 2003" , the next step in a process that began with publication of the "Environment and Safety Report 2001" and the "The Group for Sustainability 2002".
An expression of the improvement processes underway at the Company and an advanced means of management and dialogue with the stakeholders, the "Report on Sustainability" is an account-rendering tool, complementary to the traditional information tools. The Report allows companies to formulate a strategy of wide-reaching and transparent communication in pursuing social acceptance and legitimacy.
Social responsibility of companies - known by the Italian acronym RSI - represents the voluntary integration of the "triple bottom line," namely the three basic principles of Sustainable Development: economic prosperity, environmental quality and social justice. The way in which the RSI is perceived and the methods in which it interacts with corporate operations are at the core of today's dialogue. At the workshop organized by the CDAF (Club of Administrative and Financial Officers) and PricewaterhouseCoopers (an auditing firm that participates in the most important national and international study, research and comparison groups on RSI), Paolo Bersani of PWC introduced the Principles for Formulating the Financial Statements and Operating Tools for RSI to those present. In addition, Maria Cristina Balma of the OSIF (the Observatory on the Sustainability of Enterprise and Finance) talked about the ethical sensitivity of Italian enterprise and the role of stakeholders.
The OSIF aims to promote the culture of social responsibility in the Italian entrepreneurial world and transform RSI into a structural reality in the country. It is promoted by SAM (Sustainable Asset Management), co-owner with Dow Jones of the DJSI (Dow Jones Sustainability Index, the leading index of sustainability introduced on the financial markets); SRI (Socially Responsible Italia); the Forum Permanente del Terzo Settore (which brings together Italy's chief volunteer organizations); Humanity Onlus (conceived on initiative of the Luiss Guido Carli University in Rome); in addition to the recently introduced stakeholders: Progetica (a consulting firm that develops culture systems and quantitative instruments for financial and insurance institutions and professionals), AIR (the Italian Association of Resources for Sustainable Architecture), Millennium SIM S.p.A. and Unipol Banca.