Our associate Cementos Moctezuma has rebranded its bags inspired by Mexican designs from pre-Columbian era. The underlying theme is expressed by the Mexican identity and his-toric tradition evoked by the name of the company, Moctezuma, who was the emperor of the Aztec empire during the pre-Columbian times.
The new marketing philosophy launches the company on the market appealing to national pride and to a leading edge firm, generating in customers a feeling of belonging that is a much appreciated value in the industry.

The graphic symbols from the Aztec culture the bags are inspired by are as follows:
• Quetzalcóatl (literally “feathered serpent”, which was considered the supreme deity); it appears during the spring equinox, descending from the sky down the steps of a pyr-amid
• Royal Eagle (symbol of courage, power and bearer of good fortune)
• Chichicuilote (migratory bird representing hope for a good harvest)
• Coyote (wild animal considered the god of war)

According to a recent publication issued by Interbrand, the trade name Cementos Moctezuma is ranked among the first 25 of the country.