Unical has created a new selling model for ready-mix concrete based on a wide range of products and customized “multiple offerings”.
The first step in this renewal process was to restructure our concrete product line by subdividing it into “standard” products for standard orders, “dedicated” products for individual applications, and “custom” products to meet the specific requirements of individual job sites in a customized manner.  We thus reclassified our concrete products and their characteristics, using more precise but catchier technical terminology. Each performance and property has been defined, classified and depicted by “smarties”; immediately identifiable graphics.

Unical has also created a new multiple offering, which is a commercial offering that is customized for each customer at the job site and formulated in accordance with the technical needs of the site itself.

Concrete is a mixture of components that differ for each batch and the wide variety of products requires a solid, overall technological expertise and a well-streamlined process, all aspects where Unical is at the forefront.